About us

Justin Paul the fashion..

Justin Paul embodies high-end fashion, putting Launceston on any passionate fashionista’s map for the latest contemporary style.
Justin Paul offers a wide selection of unique international brands plucked straight from some of the world’s most exciting international catwalks.  These labels include Kenzo, Jaeger Black & London, Marc Cain, Paule Ka, Gerard Darel, Cambio, Pablo, Jovani and Firetrap.  Justin Paul also boasts unique accessories, including contemporary and classic handbags and jewellery sourced from a variety of Australian designers.

Justin Birchmore the history..

Justin Birchmore is extremely passionate about high-end fashion and identified an opportunity to contribute to Tasmania’s existing industry. Whilst his career has not always been in the sector, his early days in London saw him scouring the streets for the exciting fashion available there during his twenties; a true passion that’s remained with him throughout his life.  His admiration for quality and appetite for success has led him from his early days as a stock broker through to various management roles in start-up businesses including the establishment of Justin Paul from a standing start.  As a father of two and a sixth generation Tasmanian, Justin’s love of Tasmania inevitably led him to open the first ‘Justin Paul’ boutique in Launceston.